Amazon Goes The Alibaba Way To Drive Sales Growth

Amazon.com, Inc  (NASDAQ: AMZN ) aims to tap the QVC-style livestream shopping market taking a leaf out of Alibaba Group Holding Limited  (NYSE: BABA ) and TikTok  to revive flagging online sales, the Financial Times reports . Amazon ramped up investment in Amazon Live, a platform it launched in 2019 to grab a slice of a growing market touted as the future of shopping by social media platforms. Amazon hosted at least four events to attract more influencers to its platform, including a flashy retreat at a Mexican beach resort in 2022.  Also Read:   Here's How Alibaba And Others Fared In China's June Shopping Extravaganza Amazon doled generous bonuses to the top ... Full story available on Benzinga.com